Technica client Albeo Technologies has been acquired by GE Lighting for its strength in the industrial LED lighting market.  After coming on board in 2012, Technica worked closely with Albeo to capitalize on the company’s technology and thought leadership stories.  In 2012, Albeo was named a Fastest-Growing Private Company in Denver, ranked #1 on the Boulder Country Business Report’s Mercury 100 list and won three coveted industry awards at Lightfair International 2012.  These accolades were made possible through excellent business success at Albeo and Technica’s ability to translate that success into media, speaking and awards exposure. The results of Technica’s work includes a wide variety of media coverage, from national outlets like Forbes and BusinessWeek, to lighting trades, industry verticals and cleantech press.

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Cleantech is a global industry with players cropping up everywhere, from Finland to New Zealand and everyplace in between. Yet, sooner or later successful companies must break into the US market to keep pace in the industry. And the pie keeps getting bigger here. Since 2008, the US clean technology market has grown an average of 8.9% a year. By 2013 it’s expected to reach $88.6 billion. With such strong growth year after year, the cleantech industry is moving at a very rapid pace. What companies would look to accomplish in a year, they work to achieve in a mire six months or less. They are sprinting to keep ahead of the competition, and those who slow down, run the risk of being left behind.  Continue Reading

Client NanoLogix was recently featured on the cover of the leading medical technology journal, Medical Design in their October 2011 issue. The article, by CEO Bret Barnhizer features an overview of this cutting edge diagnostic technology that is proving to be 400% faster than traditional bacterial diagnostics.  Continue Reading

At Technica we bring a journalistic prospective to your PR & marketing efforts. We know not only how newsrooms work and what it takes to gain visibility, but how to find your most memorable stories- the ones that turn the general public into new customers, new partners and new investors.

Well-known Public Radio Instructor and Mentor David Candow once reminded a young environmental reporter named Lisa Ann Pinkerton that not everyone can relate to a power plant, but we can all relate to a person who lives near or works in one.  Continue Reading