Overview

Good PR and marketing firms understand technology quickly, know how customers, journalists, partners and investors think. Great firms can manage themselves, pivot and trouble shoot creatively to keep ahead of the market and competition. At Technica, we hit the ground running and reliably deliver consistent results, that are strategically designed, planned and measured against clear results metrics.

Founded in 2009, Technica Communications is a boutique, full-service public relations, social media, content marketing firm, based in Cupertino, CA.  With over 80% of its client base focused on the cleantech and sustainability markets, Technica possesses the deep expertise and contacts required to deliver top quality results in these challenging sectors. Since the majority of Technica staff have previous journalism and newsroom experience, we specialize in highly-effective and efficient reporter outreach.

How We Work

RETAINER
Continually keep your company top of mind and your media momentum growing throughout the year. Ideal for mid-stage startups and established businesses with a pipeline of news to share.
PROJECT
Make a big media splash with an press announcement or in-person event. Ideal for launching early-stage startups and crowdfunding campaigns
STRATEGIC CONSULTING
Tap into Technica’s mindshare to put your PR team on the path to success. Ideal for companies with in-house teams looking for a strategic shot in the arm.

As a virtual company headquartered in the heart of Silicon Valley, Technica Communications provides clients the flexibility to design public relations and marketing packages that further their business goals.  Through our business model, clients receive senior level support and strategy at all times, not just when something important it happening.

To us, “growth” is not reflected in the size of our office space or our staff.  We add to our team to support client demand, keeping our teams hungry to deliver superb results and ensuring you the highest levels of accountability.  We plan, execute and show you the results. At Technica, clients get big agency service with a personalized touch.

Domain Expertise

ENERGY

• Solar • Energy Storage • Smart Grid • Wind • Boifuels • Energy Efficiency

Sustainability

• Electronic Recycling • Corporate Sustainability • Corporate Social Responsibility • Policy • Green Supply Chains

Water

• Water Use Reduction Technologies • Remediation • Desalination • Monitoring • Treatment • Hydro • Wave and Tidal Power

LIFE SCIENCES

• Medical devices • Diagnostics • Pharmaceuticals • Antimicrobial Products

Internet of Things

• Smart Home Products • Mobile Apps • Connected Driving

High-Tech

• SaaS platforms • Cyber Security • FinTech • Robotics • Mobile

Meet the Team

Lisa Ann Pinkerton

Founder and President

From the newsroom to the boardroom, Lisa Ann has used her keen analytical skills to share technology stories with the world for over a decade.  She is Founder and President of Technica Communications, co-Founder of the Global Cleantech Cluster Association, Founder and Chairwoman of the non-profit Women In Cleantech & Sustainability, an international speaker and moderator and documentary filmmaker.

At Technica, Lisa Ann leads companies through the web of new and traditional media with targeted messaging that bolsters business goals. As a former award-winning journalist, Lisa Ann acutely understands what motivates many journalists, in particular how they think, and she is routinely able to turn those insights into top-tier coverage.

Before founding Technica, Lisa Ann was a Senior Account Executive and managed new business operations for the San Francisco PR firm Antenna Group.  She got her start as an NPR/PBS broadcast journalist in 2001. Her work has been broadcast on National Public Radio, PBS Television, WPXI-NBC, American Public Media, The Environment Report, Great Lakes Radio Consortium, Free Speech TV, WYEP 91.3FM-Pittsburgh, WRCT 88.3FM-Pittsburgh, and WCPN/WVIZ PBS ideastream in Cleveland.

Christine Bennett
Christine Bennett
SENIOR CONSULTANT
Christine Bennett has spent the last decade developing and implementing strategic communication and public relations programs at companies ranging from Fortune 100s to start ups.
Rebecca Bishop
Rebecca Bishop
GRAPHIC DESIGN
Since 2009, Rebecca Bishop has been designing branding and marketing collateral for a wide variety of companies. Her studies in fine art and journalism give her an out-of-the-box prospective when developing eye-catching and memorable designs.
Rosston Meyer
Rosston Meyer
WEB DESIGN
Rosston has worked as a web developer for over 10 years, creating sites and related design work for clients in many industries.